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The Bloc
The Bloc is a health and wellness creative engagement agency based in New York. Founded by Susan Miller Viray and Rico Viray as The CementWorks in 2000, The Bloc is also a founding member of Indigenus, the largest independent global network of health and wellness communication companies. The Bloc offers services to health and wellness clients looking to build relationships with their customers. These services include strategy, branding, and relationship marketing for US and global audiences. In addition to developing communications for healthcare professionals, patients, and caregivers, The Bloc also drives brand access and reimbursement through its payer service offering, The Bloc Value Builders.〔(【引用サイトリンク】url=http://www.mmm-online.com/top-100-agencies/top-100-agencies-2015-the-cementbloc/article/423306/ )〕 The Bloc is the publisher of HealthWellNext, an online thought leadership platform and twice-yearly print publication. == History == The Bloc was founded as The CementWorks in 2000 by husband and wife team Susan Miller Viray and Rico Viray in their New York apartment. In 2008, the company expanded to four agencies built on the principle of small entrepreneur-based companies: The CementWorks, The IronWorks, The StoneWorks, and The CementBond. In 2010, the four companies merged to form The CementBloc. In 2015, its leaders announced that the company had changed its name to The Bloc.
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